Online Business Ideas: How to Start Profitable Online Business in Africa Using the Right Business Tools Kits and Scale it Up
Start A Profitable Online Business Of Your Choice Using The Right Tools Kit And Scale it Up
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Wake up question that pop up in my inbox early this morning.
Where to start my online business journey? An anonymous quest from one of the people following up with my business activities online.
"I really don't know where to start my online business journey from". And this really could be a mind distorting things; however read on, I am going
to provide solution herein. Once in life I'd ask this same question and the
answer I got is start anyhow, start anywhere, just start somewhere and you know
what I get startled.
This same question
post to me today, If I'd answered start from anywhere or start anyhow as
most people will say. I tell you, it will be as if I don't care and really want
you to fail. In simple note, a journey of a thousand mile begins with a step.
The very first step required to take in path to doing online business really must pin point at a very specific junction, place or step to begin or to start from. Note this very first step matters a lot. It
one of the success determinant in online business journey. It something to be
taken serious. Therefore I will take my time to answer this question providing
best approach.
Online business! What does it mean?
I would have assume you understand the meaning but not until
we both have a general view and conceive the meaning to be any kind of business
or a transaction in the commercial world that involves sharing of data entities
like information across the internet in a way of enabling commerce. Online
business can simply mean e-business, which is carrying out business with the
help of the internet.
I will not fail to broaden our understanding that
commerce embodies the exchange of goods "products" and services
between businesses, groups and individuals as it is the vital role played in business
activities as it is done from onset offline and the now online driven through the means
of web technology unfolding in area of electronics commerce.
Having this
picture we can begin to see the direction at which the business world is going
now and nearby future will be online (Internet).
Insight to the global online business world
Change is inevitable, that is why I can't over emphasis what we already know that
the traditional way of doing business online/offline is also changing rapidly despite we have limited
business owners, which implies the number of people looking for jobs out there
outnumber the available jobs.
The number of entrepreneur out there is low as
with the number of people willing to embark on entrepreneurship journey. This means the business world is in need of more entrepreneurs, more jobs creator, and
creative online business startups of which you are a potential one. And I hope you are aspiring to become a successful entrepreneur?
Sure, I believe this could have been what provoke this question
respect to subject matter. In most case,
its either you are setting out to start, grow or own a business of your choice! Good thing to do; I bid you welcome to this platform. Starting an online
business of your own is becoming more simplified and visible by the help of internet
technology.
A good look into the future business world trending will reveals
that technology is playing a vital role in area of making the act of doing
business online and offline easier.
Advise to starting an online business
Starting an online business is nothing hard following basic
steps as you will find herein this resource “Bizonsol”: as compare to growing
and taking ownership of the business. Business generally I tell you is so
friendly but does not tolerate laziness. It is for forward thinkers and its’
always the best thing to do. The best way to solve income inequalities. Its is
also the best way to eradicate poverty.
I have to nail this facts into your
brain that its’ really not an easy task to do business' really it is not a get
rich quick thing. But, if you are determined that you want to be your own boss,
if you so kin about doing online business and you are the very hardworking type
who want to rule his/her world and you really want to embark on live long
project that you can create a succession plan that fits into and can be hand over to
generation coming in your lineage, I bid you to learn attentively, assimilate, and
implement (DIY) what you learn as you read herein this resource.
You will find
solutions as to how and where to start
your online business journey.
Preamble to start up online business and role of Internet in business world
Coming back, I tell you things are changing rapidly in all
facet of live due to unfolding technology world. The way businesses are done is
quickly changing with trends. And for this reason the world of business growth
and development shows that by now and nearby future most business transaction
will be done on the internet.
Liken to what you really need to know that
the internet has made the business world a level play ground globally.
However, you required to have this handy; A digitize tools like computer, mobile
phone, a subscriber line, efficient internet service, email address for communique and with the enablers software, platform and services, anyone can start an online business, scale it to earn income and put
some cash into his/her pocket.
It is not a rocket science; neither does it require a big technical knowhow nor coding knowledge to start a business online or do transactions online. It does not call for you having strong programming skills to create a business website, engage in social media platform or whatever digital tool of the trade you want to use to power drive your business operations in area of awareness, marketing, advertising etc. Its only required common sense and little background education in computer and internet. The internet has provided aspiring entrepreneurs with a medium whereby anyone who want to start and grow a business online can work at own pace.
Results will be determined respect to
your business ambitions, how much time you put to work and doing what matters. In
like manner, technology through internet has made it possible for software
programmers to developed digital tools (PaaS) that utilize online presence as a
marketing platform. This software like apps are interactive program which
enable buyers and sellers from small medium or big company and brands to market
their goods(products) and services online as other related business functions that can be done online.
Part played by existing internet entrepreneurs and online business owners
In good notions, many existing internet entrepreneur players
and big brands out there e.g. Microsoft, IBM, Forbes, Google to mention but
few also have done great job in providing products and services that make it
easy for you to start your internet business with little or no money even with
small start-up capital. The products and service are enablers that meet the
ideal needs to carry out one task or the other' and this are done through their
been creative in solving problems.
For
example, Google sites, WordPress, Blogspot among others is a typical example where you
can set up a blog or website for your online business free, text run your idea and later scale it through paid services. Jumia, Oberlo, Shopify, Konga, ebay,
Alibaba, Amazon are many others are third party site where you can buy and sell goods. It may require
you share little percentage in sales return with the service they render, It is
good deal.
Google trends, Google keywords planner, LongTailPro and many others is also another example to
make research on trending keywords and key phrase. Microsoft create OS which makes your
computer functional to carryout related computing activities. Android develop functional programs that enhance mobile technology and many others like Apples etc.
There are free software as
service (SaaS) and apps like ali -express, Oberlo among other ones out there where you
can dive into mini importation business, directly outsource products from
suppliers, merchants or manufacturer online. Buy from aboard, import it through
shipping company and sell in you native country.
Facebook offers online shop, market place, so
also Google and Shopify is another good example too among others where you can
advertise as seller or own an online shop where buyers can get links to your
product. All this aforementioned is to give you little insight in what is
obtainable.
With all this enablers like platforms, software, apps, websites,
links, services etc. that the internet technology offers. an aspiring
entrepreneur can easily follow some basic steps outline on how to start an
online business by using any of this tools and facilities offer by internet
system technology to come up with an idea after a business model and start own online business in Africa and be successful. To cut the
whole story short, this resource is curated to give direct approach into how and where to
start a profitable online business of your own in Africa .
Functional online business models
There are lots of functional and profitable online business model in existence and I am sure many are yet to unfold. However, I will want to say this that in which ever way you want to go you are not coming to invent a new wheel, rather you are
coming to do better what already has been done.
Though, I can't undermine the
power of inventors, its likely you are one, and it could have been one of the best things
to do' come out with new invention but still; I advise you to safe your energy and time if really you want to dive into the online business world fast and achieve
meaningful success in good time.
Rather, brainstorm on the business ideas that already
existing and proven to be functional and profitable. Come up with better solutions in area of
a products or services that meet trending demands of current and nearby future world
in a particular business model and a specific niche. Online business in its
facets, are some you can start with little or no capital. Some are capital driven.
Others required you have a basic skill and knowledge or technical know-how.
I am
going to list some few examples here to give view into kinds of online business
model trending in other to provoke your insight and enhance your ideas to think on and come out with your own business findings. Note, all of this business models has one great thing in common and this is that they
all gear in the direction of solving a particular problem or meeting a specific needs. Here are few list of business models and their intricacies below
Online drop shipping
A kind of retail fulfillment that doesn't require the
business operator (a store owner) to stock products it sells/ Rather, items are
purchased from third party and has it shipped directly to customers and so no
direct physical interaction with products. In this type of online business model, you
will not be required to have that huge some of capital to keep huge inventory
in stock. Neither does it required you own a store front for goods or warehouse for your products nor
manufacture products is required. This aspect of where products/goods are
stock is basically for the drop shipping company.
The merchants house their products and keep inventory. Meaning you have handy a perfect strategic tool that has carter for the inventory part of keeping goods. You could imagine the cost implication of running a warehouse system. If you are to keep inventory of products as a startup or small business owner' cut the story short, you dare not. Your role in this business is having a good understanding of how to market products in your chosen choice niche.
However, you need to have tools to aids the process. Owning a website or a blog site is one of the basic tools. An online store like Shopify etc. is a good take, a woo commerce site is not bad either will do fine. A good understanding of surfing the internet, clicks, copy and paste and other relevant skills also is required. In simple note, you are to upload products you pick for sale on your website or other selling online store platforms such as Jumia, Konga, eBay, Shopify or Amazon. And go on to run advertisement or create promotions on the products.
Users visiting your website are likely to love what you have shown case on your
site. Make click and buy. Thereafter your customers buy the product, you will
now go ahead to purchase the product from the drop shipper/ merchant at a lower
price. How?
A step involve is to forward your customers order to the third
party company i.e. the drop shipper / call them the merchant including other
relevant filed in data like name, address, telephone numbers etc. And it now
the drop shipping company role to
deliver the product to your customer in good timing. This strategy involves
little or no risk. You also have the privilege to deal on a wide range of
products though I advise it is good to be niche focused.
Other business
operations and risk involve may be
quality of product, time of delivery, tracking to make sure it is delivered,
building a reputation for your business, advertising among others. In all, drop shipping business requires you are able to locate reputable drop
shipper as customers in order for you to be able to handle blames likely for
low quality products, handling returns or late delivery. As you grow this
business you can expand your scope by also using a private label to
differentiate your brand and in likely manner you can checkmate high
competition. You can start a business following this proven blueprint.
Affiliate marketing
This implies a performance base kind of marketing business
that required whoever the affiliate business operator is to through own marketing
effort bring customers or visitors to a particular business and by so doing
the affiliate is rewarded. Affiliate marketing business has long been in
existence and its profitable. The scope involve is commissioned base marketing.
The concept is based on promoting existing
products from other people through affiliate network you want to and you
receive bonus on sales generated through your courtesy marketing. This is cool
business to earn passive income. Get money while you rest. Many are in category
of having huge sum of products to sell. In this case sales promoters are
required to enhance sales. To engage promoters money is involve. Incentive will
be put into this kind of affiliate programs to enable active participation.
Affiliate marketing concept is based on generated revenue sharing. In likely
manner, participant may need not to worry about keeping products inventory and
neither do they required shipping products. Product tracking is enabled through
link back to every participating website account of affiliate program. Through
whatever link that generates sales is a coupon code tagged from affiliate
partner and the customers for easy tracking and the checkout will equally be
done at affiliate partners shopping cart.
At the complete cycle of purchase,
necessary documentations are made. A commission is awarded accordingly. Depends
on terms and agreement respect to percentage share allocated and it depends on
the affiliate company. Share can range from 2% and above. It sometime depends
on the niche you operating from, some may give 50% and above. The success attribute
to this model business depends on your marketing and advertising effectiveness
to pull sales. As sales is really the determinant. You can click herein to have
in depth of how affiliate marketing is done and if you wish to participate in
it.
Blogging
Blog is word shorten from "weblog". This is an
online journal. Call it an informational website in design that display
information in formats of reverse chronological order in which latest post
appear first follow by the immediate previous. This gives room for individual
writer or group writers to share view on a subject.
Blogging is the act of
creating contents in your area of expertise to enlighten others. It may also be
what you have good information and what you so passionate about. If it is in direction of what people are
searching for online good you may easily scale and earn money on it. It may
even be particular skills that you have in depth knowledge about. In this
manner you can create contents about it, do content marketing online or perform affiliate marketing with it. And you can make money as time goes on if you monetize it.
Blogging also
require some basic skills, you can click here to learn what the intricacies of
blogging is. To go about blogging, few options exist. Join a forum where
you can start small. Locate an existing platform free site e.g. blogspot,
wordpress, wix etc where you can start blog by nesting your domain free. Or you
can embark on self-hosted blog site with low price and start your blog using bluehost. There
are pros and con to either of the option you take. Read about how to start an
effective blog from scratch and scale it. Be informed blog is
not only limited to creating contents/writing.
Blogging also deals with posting photo, video, podcasting, links, news casting to mention but few. Depending on the niche you are exploring. Facts remain it’s good to be niche focused to enhance expertise. Whatever you desire to blog about should be content rich and standout facts. And if your content is unique and rear to found on other site online, very good for you as that means your blog will easily draw traffic.
Blog
require you have time to create contents regularly in order to retain readers.
However, the fact that you are not a good writer should not be a. challenge in
this context. There are content writers out there you can hire in places like Upwork, Freelance etc. Consistence in anything you are doing matters. Regular update of your post
is also required. Monetizing your blogs can be done in many ways. This include affiliating,
promoting brands, Google Ad sense has always been one of the best ways,
advertising, joining ad-networks and many others. Explore
intricacies of effective blogging, how you can start and scale.
Online video creation
Often called video production; and it is a process of
creating video contents. In this case the video contents should be suitable for
consumption by users on YouTube. Video production is synonymous to making film
though this process solely involves recording or capturing video contents of
moving images or videography and audio digitally instead of on film
stocks. And thereafter capturing it, you subject it to editing by filtering unwanted and selecting the wanted by means of
video editing software to combining the relevant clips through process called
video editing into a finished product that relay vital information, message alike
or that tell a story or advertise a specific product or it could be on how to
DIY of a specific task.
Any way it comes should be as good for the consumption
of online searcher and it should appear in common format like mpeg, mp4 for
moving picture, audio video interleave
(avi), DivX, Window Media Video
etc. which are type of video display format in vogue.
Capturing and editing
video required some skills. You can learn where necessary if it’s your passion
to embark on this. There are places online you can go to learn this. Coming
back, YouTube known for its uniqueness currently is one of the most popular
online platform housing various video contents for its go to billion users. If
you can create useful video contents that people want to watch, then it is also
a perfect platform to earn money simply by creating a channel and uploading
your contents for view.
Simple way you can go about this is target a particular
niche, create a video content that is targeted at some particular audience who
searching for to see. Create your YouTube personal account with user name,
your email and password. Thereafter locate the tab for uploading video and
upload. You can as well enable your channel for Google to include ads with your
video and this can enable you to generate income as many time people click on
ads while they stream your videos. You can enable traffics to your channel by
also reaching out through Facebook ads, twitter ads etc. And by so doing
generate traction of followers.
Information products
In simple note, this can simple mean digital informational
product. It can be describe as an article often presented in digital format
relaying vital information like data structured in a way to instruct, guide or
educate reader in context of meeting a predefined knowledge base ideas in a
purposeful way. An information product is another cool way of making money
online aside affiliate marketing. It may be done in various way which include
audio, video and books that are informational and very rich content as good for
consumer consumption.
You can find various samples out their online. The
creator of any information product in either of audiovisual, books or whatever
the format adopted will package it into a digital format that will be suitable
to be power drive online. After packaging same, the creator will now look into
the very best platform to use to present the product online for sale.
The
product is then upload into either a website of the creator server and its
always the best option to have a personal website. One can also create a page
on social media like Twitter, Facebook and the like where one can possible
engage with audience. So it can be done on social media site where it can be
accessible by potential customers. Really it can be money making idea to engage
in information product if one has rich contents that users online can benefit
from.
Podcasting
Can be describe as the practice of using internet to make a
digital recordings that can be upload online making it available for
downloading to a computer or mobile devices. Podcasting as well take after a
typical example of digital information that exist as a media file. Howbeit an
episodic series of digital audio or can be video files which is available for
download on web in order to listen to it.
This distributed file which may exist
in audio format also can sometimes include other file formats such as PDF or
EPUB. And if it thus comes following after a podcast model as shared video it
can then be relay as a video podcasts, vodcasts or vlogs. To start a podcast,
some basic tools are required aside having a good sort after topics. Podcast
which involve two set of people the creator and the listener.
The creator of a
podcast create a list of files to be maintain as web feed on a server which can
be access by means of the Internet. The viewer or the listeners in the other
hand require an application software which exist on a mobile phone or computer
which can simply be called pod catcher. The pod catcher is liable to accesses
the web feed on regular bases to check latest feeds and download it as an
update. If a user download any of the podcast the file are kept in the users
device cache in other to be use when offline
Website design and development
There are beginners, professional and expert in this line.
If you fall in the category of a professional or expert it is a good thing. You
can get money building and developing website for people that want to create
business online presence. Knowing how to design a website is not enough going
further in area of knowing how to optimize it is an edge.
Web design is the
process of creating a website from angle to enable front end designs i.e. the
display or call it the client side UI/UX while the development approach is from
both back end and front end design governing the codes that make the website
functional. It is made simple this days, it involve using a web editor to
create layouts, informative contents production, graphic design using digital
design software technology and CMS.
Web designer and developer uses HTML Hypertext
Mark Up Language; tags that simplified the meaning of a page content and
metadata. However there are online
services that have made building a website simple example is WordPress, Google
sites, wix to mention but few where you can go to learn how to build a website
following simple steps. If you can develop this skills you can power drive an online
business after this model
Social Media Consultancy
Social media is unfolding contents driven marketing and
advertising products and services. In its making, it now houses lots of
individual profile, brands, business, products, services to mention but few
relaying data like information for the benefit of socializing and profit
making. And as the desire for social media contents increases so its
competition for attention by big company increases thereby opening up job
opportunities for digital marketers who are social media tech savvy’s.
Technology is providing more jobs for those who explore knowledge in that
direction so if you know how to make contents like information go viral online
especially on social media this is an opportunity for you to thrive.
Building a
brand, product or service presence on social media platform like Facebook,
twitter, linkedin etc, It require you understand how stuffs is done, the technicality
behind it need to be mastermind. You can grow your skills in this direction and
become a consultant after mastering the intricacies of social networking and some
hands on you can become a social media consultant.
e Commerce
E-commerce simple mean the activity that involve buying and
selling of products electronically online or over the Internet. It is technology base activities which includes mobile
commerce, electronic funds transfer, Internet marketing, internet transaction
processing etc. and it keep evolving day by day. There exist three areas of electronic-commerce:
online retailing, electronic markets, and online auctions. It also find
functions in some of the following Online
shopping for retail sales direct to consumers via
Websites and mobile apps, conversational commerce via live chat, chatbots,
and voice assistants, Online financial exchanges for currency exchanges or
trading purposes etc. A good example is the consumers approach respect to
shopping online. Big brands e.g. eBay
and Amazon makes purchasing of goods online
flexible.
They operate a big retail store that accommodate industries
like food & beverage, fashions,
technology and many others in an online stores visible worldwide on the
internet where diverse people from different background worldwide go to shop
items they need using digital electronics and related software application and
website. In this manner they also enable some business model like drop shipping
affiliate marketing, mini importation to mention but few to be able to function
on the internet. It a very lucrative if well structured.
Others examples of online business models
As there are lots of profitable functional online business models out
there, its’ very possible to enhance your entrepreneurial skill set toward
becoming a successful entrepreneur simply by taking advantage of any of this
internet based business opportunities
listed above or List of online business models. What is required of you is the
right knowledge and business operations skills to include marketing, customer
relation management and determination to ply the rough road that lead to
successful entrepreneurship. You can rely on the proven and reliable online business
tools kit to kick start a successful online business journey and scale
it up
Online business tools kit
To embark on online journey there are basic tools to use. Business tools
kit consists of hardware, software applications and other relevant platform and
services. Go here to read Online
business tools kit list and uses required to achieve success. The tools
which include computer, phone, modems, subscriber line etc. fall in the category
of hardware, where internet service, email address, search engine are related business services.
Owning
a website is very vital with good web hosting services and that can be done on
various platforms out there online, bluehost and wordpress are good option that render service to build a website and host it. Business registration is required to
further authenticate your operations is legit. You required basic skills to
operate computer and surf internet depending on your chosen business model.
You
required to also know some other related online business tools that you can use to carry out research on trending search, marketing and advertising, tools to carryout analytic where necessary, tools you can
use to do monitor traffics, perform SEO, do keyword research, right catching headlines, applications to collect payments online to mention
but few. Read on as we dive more deep into the intricacies of online business.
By now I am
sure you will have been having clear view respect to jump start your online business journey following after a proven business models cast out in a specific niche with findings made in direction of solving a particular problem as the steps forward that assure success in direction of starting online business using the online business tools kit.
How to Start Online Business
Ideas! Having known some example of functional business online model; and the basic business tools required to carry out the steps and also platform,
services, application and other relevant things aforementioned, you good to go
in direction of taking abode in a specific niche you think is good or that suit
your passion' your will power to succeed should power drive your ideas respect
to or in area of what business online is
about and which you want to do.
I tell you their lots online business models
out there. I only mention few ones here to enlighten you. From this angle you
can begin to think what problem you want to solve that is in demand. That is
where entrepreneurship begin' discovering a problem in a particular business
model in a specific niche which people are trying to solve and you find or provide solution to it.
As an entrepreneur, or an aspiring one, your thinking should
go in direction of what you can do to solve a particular problem? How better
can you solve a challenge? How to improve on an existing products or services?
What other areas is yet to be explore? what did people want that is yet to be
created? Yours may be to explore an existing market need in a region. It can
even be to create an apps to solve specific need etc. Go on and on to fashion
out your own
niche site base idea business you want to come up with.
You can carry
out research by involving the use of basic online research tools like Google trends, Ai etc.. Note, your
ideas should point in direction of product or service to be rendered. Having a
good look into the future of the world business system and the demands from
online users mindset like what is obtainable now and could be order of the day
in nearby future is the solution.
Take for example, most business transaction trending take
place online meaning their is a great shift from normal traditional means of
exchange gradually shifting to internet base therefore leading to cashless
society. Another good example is the shift in area of advertising on TV or radio
jingle to internet base like YouTube and other apps. I mean by the technology
involvement you can be privilege to receive adverts on line, in your email,
social media.
Another typical example is shopping made accessible online where
by people can purchase goods online and receive it at their door step, just to
mention but few. Do local search, carryout online search in forums, look inward and around you, view the community in online forums to gather information required about products or service you want engage on or learn new skills you can use to render services on line. You can equally put into use your existing skills that some people are looking out to learn put it together in a course to online searchers on platform like teachable.
Where to Start Online Business
Regardless of whatever business model you may choose,
you will need to build simple responsive website and hosting to be accessible online i.e.
your business presence online; your website is replica of your offline/mortar
or bricks office in physical world but now online where people from afar can
reach out to you. It may also require you list contact information.
Good! think
and develop on your conceived ideas at least one pointing in direction of
solving a particular problem or meeting a specific need. And from the sample list of
the functional online business model in existence and many others out
there, come up with your own findings or discover what you want to do.
Do know
that often time we are setting out, it is not that we are coming to invent new
wheel but to come and do better what
already has been done, however it doesn't mean you cannot invent new thing'
sure it takes time. From onset there is nothing human being has achieved that
really has not come from an idea conceived and afterward developed through
thinking by making research and methodologies.
Developing idea is very vital.
It is not enough to just conceive an idea or think of way to achieve it. You
must try as much to work on it in order to bring it to reality. And to work it
out you begin by researching into what the picture is as imagined in your mind. Create website for your business findings, create good contents, optimize your website, enable your advertising and marketing strategy, create email list of your customer, analyze, build documentations.
Research into what your ideas and choice of online business
Carrying out research is required. There are vital tools online
that can be use to carry out your business research; example is the Google trends.
It is a vital tool you can use to research into various keywords. Search engine
also is a great tool to make findings respect to what content people online are
in search for however your ability or technical know-how to go about it matter.
Search engine which include Yahoo, Bings, Google is currently the most
comprehensive and go to by majority.
On it you can do keyword search or key
phrase search of what users are typing into search engine as search terms.
Search engine e.g. Google will draw out through algorithms to present you list
of relevant search results to your search terms from which you can draw out
your own analysis.
Alternatively, other places you can go to is to visit online
forums of choice business. Nairaland houses lots of forums you can research into,
find what people are doing, requesting in comments and posts. Other ways is to
visit online an existing business of your model to see what stuff they made of,
what they do, the particular problem they are solving or the particular demand
they are meeting.
From whence you can gather useful information you can ponder
on to come up with your own products or service that could have little or no
competitor and it could be what is high in demand, it could be both it all
depends.
Identify specific needs to be met or pin point a problem you want to solve
First thing required by an aspiring entrepreneur is to find
a problem before solution. Most likely majority go wrong about the step when
first setting out. Same is applicable when setting out to start an online
business. You should first find the needs or market before looking for the
product.
By doing a good survey you will find out needs to meet, gaps which
need to be fill, demands which are yet unmet, question which are yet to be
answered challenges which are yet to be solve , problems which are yet to be
solve and opportunities door yet to be opened. It all depends on how analytic
and logical you are in your research. It will determine how you get yourself
prepared to excel in your chosen business.
Analyse your business ideas
A critical conduct in market research to analyse facts is
required to have clear understanding about your ideas and what it has generated
through thinking and findings you made. It is from it you can draw conclusions
on what needs assessment is that will assist in bringing your ideas to reality
after critically taught of and off you go on to implementation plan. It will
determine if the idea you have come up with can be work upon to create a
functional online business that can stand test of time. It will also
form the background or foundation of success which you going to build on.
Subject your business online findings to review
Going back to drawing board to brainstorm is solely required
in order to draw conclusions on the effectiveness of your findings. At this
stage you may begin to ponder and ask questions in direction of implementation
plan. This will help a long way before you jump start any business. At this
stage strategic plan is required to be put in place as to guide against
unforeseen events that could make you lose cash invested.
This stage is where
you can reach out to potential customers to check their view respect to your
findings and solution you created. Call on friends, business mentors, reach out
to forums online to make smart inquiries and from there you can gather feedback
like facts that you can use to proactively measure your stand and stakes on
what you about to venture into.
Seek people opinion concerning what you want to
do and sure with every feedback gather start putting up your plan. If you smart
enough you can from this stage begin to create email list of potential subscriber too,
remember every business require a willing and strong customer base with formal
partnership to thrive.
Write a Business Plan that guarantee success
A well written business plan is required of every business to
provide direction or attract investors; it is vital for success of your
business. In simple note it serves several different purpose. Your business plan
will guide on how best you go about operations. There many other things that go
on in this stage despite many aspiring entrepreneur and startups out there don't
take this stage of writing a business plan serious out of don't care attitude
or not knowing how to craft one out for the purpose it serve.
Let ruminate on
what really is business plan and some vital importance of having one handy and how best you can
write a business plan that guarantee success. Sure your business plan
will consist of these basic ingredients like executive summary, business description,
market analysis, management, market analysis, service or product, funding to
mention but few you can go here to read steps for writing a perfect business plan.
Test Run Your Idea business
The journey of a thousand miles begins with a step. And as an
aspiring entrepreneur by starting to test runs your idea business it solely
means you in business. You board the entrepreneurship ship and now on sail. You
have handy your business compass, the maps and related tools required to be
successful even though you cannot have everything as it implies you will pick
some needed tool alongside doing your idea business. The test running ground is open for you
online and offline.
Consider you are in the lab; customers, your brand,
products, service, internet service, web, platforms, website, search engines,
advertising, marketing, business plan etc. are the apparatus you required to
carry out test run. Kindly do not just test run, go as far as documenting your
finding, I am sure you will not just test run but keep your business afloat
from hence forth.
Take it serious, take it as a lifetime challenge, and take it
as you are on the road mapped to solve income inequalities and poverty
eradication. Be open to learn new things as it comes, be strategic and analytic
all the best as you start setting up your success.
Start setting up your online business
Having found the perfect product or service, setting up
online business of your own is good and simple if you know how to go about the
very key part. If you are an Africa entrepreneur especially if you are Nigerian
and are interested in exposing your products or services to millions of
potential customers, then here are few things that you need to do in order to
quickly get your website up and running.
Register Your Business
Before beginning operations, after you have made every
necessary research required respect to your ideas, it is advisable to
incorporate your business. This step is vital, as it will tell the type of business
structure and also determine your ability to raise fund where required,
exposure to liability and your taxes. Most entrepreneurs often prefer private
limited company, why? because of its numerous advantages include room for succession
plan, limited liability and a legal entity status. More so, registration of a
private limited company in Africa can be done within couple of day through
Corporate
Affairs Commission. \in good notion while you proceeding on your
business registration It is also advisable you have in place the basic
requirements and other necessary infrastructure such as operations, customer
care and support services, website
designer & development, marketing and advertisement plan, accounting platform
and other business related operations ethics required before you begin.
Build Your Business Documentations
In simple note, business documentation refers to several
types of documents and reports that has different sections and contents related
to business information. Example is the business plan which include the a
description of a particular business, the service or product it offers, current
management chart, departmental structures, business operations to mention but
few. Other vital business documentation include reports (annual, sales,
business, finance etc.) minute of
meeting either chat, IM, email etc. if any is also a good example and other
legal document e,g, business license, brand name, receipt of purchase of some
business operations equipment’s however it is not required that you post all
this online even though you need to keep this data intact and retrievable when
are where necessary.
Related to building your business documentation, you should
know that people see the internet as a source of information. Your contents are
also a typical business documentation that you need to be conscious of. Therefore creating an expert content cannot
be over emphasis. Since your website will house some pages to include about us,
landing page, blog page and other pages you should endeavor to craft any of
your page with vital information knowing fully well that you cannot tell how
far this information on your page could travel.
Yes every bytes of data like
information found on your website represent you, it represent your business, it
speaks who you are, what you offer etc. so be very careful when doing this as
well forms part of your business documentations. The information giving on any
of your page either informs of an article, blog, post etc. if well created also
has an impact on how Google algorithm will rank it. This could enhance how
traffic is drawn to your site.
Be ready to give free vital information to help
others, relay your expertise in your specific niche, and include vital links to
useful resource where necessary. Video, article, blog, tutorials, podcast or
other related contents found on your website forms part of your business
documentation online so handle it with care.
Write Captivating Copy Contents
Contents are data like information that is very vital,
enlightening, educational, informative to mention but few for the consumption
of your customers. It could come in various format video, e book, blog,
audiovisual, podcast etc. It is content draw in the direction of keywords or
phrase in search that will draw people to your website in order that they can
learn more about what you have to offer. It not necessarily mean you should
create/ write content that only sells you products or services but something
that people will be captivated by, contents that solve a particular challenge
related to your business. It should be a need useful informative one.
Basic
things required in creating a content that draw the attention of your audience
include an headlines that are compelling or that can arouse reader interest. It
could be on how your product or service solves or meet a particular demand. A
content on customers testimonials from those that have benefit from using your
product can be helpful if any.
Also, remember that your content can also be used as a sales
copy formula to drives visitors throughout the marketing process from visiting
your website to making a purchase. From the use of compelling headline to arouse
the interest of your visitors to grab their interested by clearly stating the
problem solved by your products, the benefits of the products to the consumers
and also by establishing credibility to your online visitors could be a
magnetizing force to enhance sales.
Your Blog posts and articles centered on
the importance of your product could as well promote your customers lead
conversions. Products offer at discounted price is also a key components of
sales copy formula. Simply, your business sells copy should primarily focus.
Build a Simple Responsive Website
Thereafter having handy winning contents, it’s now the time
to create a place from whence the whole world searching for the information can
find it. And your Website is the most appropriate place. It is a vital role
played by website to house information related to your business online better
off as it is offline. Building a simple responsive user friendly website is
very important because it is going to play a good role in attracting customers.
All necessary measures should be put in place to see that the design protrude
quality else it could scare your potential customers away if not rightly
handled. Kindly take your time to do it once and do it right. Here is a simple
step on how
to build a responsive user friendly website. Not, one of the best design
tip is to keep it simple and avoid all ambiguity. Try and invest your time into
it.
Your website can be design by you if you have the skills required or you
can equally award it out to website designer and work closely throughout the
process to make sure it is done correctly by supplying the necessary
information required to get it set up rightly. And also avoid whatever that
could create a distraction on each and every page.
Check out the basic fact to
enhance the quality of your website like a good white background and space, one
or two fonts, clear navigation tab regular for each and every page on your
website, informative graphics that buttress your message, a contact form and
call to action email listing, a simple checkout process in one or two click, a
fast responsive loading speed, audio, graphics or video should be informative,
a fringe offers for those who sign up is good too to mention but few.
Use Search Engine to Drive in Traffic
Search engines known for their drive of potential visitors
through organic search can lead traffic to your website if you have the related
well-crafted contents that meet Google standard. I mean organic search result
from search engine can be pointer to your website leading potential traffic to arrive
at website.
How? Knowing the intricacies of SEO and building it right will in turn
boost your ranking on search result only if you do it right and provide
informative contents vital for human consumption. A high volume of organic
search result from search engine is a positive
thing for a website to grow at an edge over other competitors Meaning that the
content is good enough, rich and well-structured to build up on a search engine
ranking and sure it’s going to results in views from potential search engine
users.
Other ways you can drive traffic to your website aside
through organic search is through advertising. Promoting your website through
Pay per Click Advertising (PPC) is good, though there are two advantages to
using this format of advertising. One is it is easy to use to draw attention
from affiliates who join in helping you to
promote your brands through their website and they get commission on
each visitors that click to link your website. PPC ads easily show up on search
pages instead of waiting for organic search.
Rooms are giving to try different
headlines key words or phrase and see which is converting quick and best to
use. This ads related Technics is good in that it will give you quick result
though it’s paid and can cost lots and to enhance it you can use SEO in
combination to it to enhance the result respect to traffic in flow. SEO
and PPC required a technical knowhow to successfully drive in result. You can
click here to see how SEO and PPC stuff works before you dive into it. In all
writing rich informative contents and
enhancing it with SEO will give room to easy ranking, make other share and
create link to it on their respective website and other platform goes a long
way to drive traffic to your website
Build an Authority In Your Niche
Meaning be an expert in your niche. Gather enough knowledge
and skills required to be at leading edge to other competitors. Be up to date,
be informative and be lead to other relevant information requested of. Join
forum where you can help others to solve problems and challenges. Create free
contents to help others grow. Lend out a helping hand, support others to grow.
Be the most sought after when it comes to solving problem.
Contribute
positively to the growth of the online communities. Let your website be go to
for solutions on related topics respect to your niche. Study to show yourself
approve, share knowledge to grow others. Look into other areas that is yet to
be explored and highly in demand. Explore it; bring out valuable information
that is very important for human consumption. Create contents on topics that
people are searching for online.
And by so doing you will gain ground. Every second
people keep searching for one thing or the other related to your niche on the
internet, it is good if you can come up with it and offer it free for the
benefits of others. A check on other websites that offers the right content or
that has built authority on a particular topic is good and you can help link
people searching for sane to the relevant site. Good has you do; people will
begin to trust you and your judgement in relevant case study
Prioritise Customer Satisfaction
When setting out or embarking on online business journey the
basic first step should be to find audience need, demand, challenge or problem
and then find the product, services or solution to meet it. Therefore knowing
fully well that customer satisfaction is a measure of how a service or product
supplied by you meet or exceed your customer expectation. It is a s well good
to know that customer are the soul of your business they are the reason why you
are in business, therefore meeting their needs in good timing with quality
products and effective service really counts.
You need to be always on a look
out for how best you can satisfy them. Look out for common problem or
challenges that people are having or facing and provide solution. The more you
can exceed their specified satisfactions in area of products and service the
better you can retain them, they likely to promote your business image and also
run selfless campaigned unnoticed.
Treat your customer as you will want to be
treated, study complaint and provide solution in good time. Welcome compliments
and do not be carried away by it. Offer proactive service to customer provide
support and always be very welcoming, the easy to talk to type and tender.
Developing a strong team in this aspect to always handle customer related issue
is very good.
Use Email Marketing To Enhance Your Online Business
Email marketing has been proven to be effective in sending a
commercial message typically to group of people. It is considered a cheaper and
active method of promoting business to potential customer compared to the
former traditional radio jingle or TV broadcast. Email in its broadcast sense
has a potential capitalised to be email marketing whenever it is sent to a
potential or current customer. It can be used to advertise, request business
information, ask for support or solicit funds.
It can also be used to build
mutual understanding and assurance, loyalty and trust or create brand awareness
amidst other important usage. Email is a powerful business tool in the hands of
the user who know best uses of it. In likely manner, building an email list at
the beginning of your online business journey is very important. It is an asset
to enable your digital marketing and advertising.
By creating a subscriber form
on your website where your visitor can sign up for newsletter really make good
sense meaning whoever sign up for this is white listed to receive relevant information
from you without spamming them with unsolicited information. This enables you
to develop a lifetime customer relationship with your audience and the response
is a hundred percent measurable. Email is the best way to follow up potential
customers to keep them revisiting your site. It really a great tool that give
access to large audience who are interested in your product or services that
points good customer base leads
Back-end sales and up-sales
Most time, entrepreneurs over looked this area even many companies does
too, despite it is one of the most profitable marketing strategy for online
businesses. Aspiring entrepreneur should take this serious. When you up-sell, meaning
you give offer to your customers a complementary product before
they complete their order. While back-end is a product or service that you sell
your customers after the initial sale.
By enabling a pop-up window to appear each time someone
fills out your order form and presses the submit button the window that show up
present your customers with another product. It can be one or more. It can even
be informational sales promotion. Because the window opens with a confirmation
of the original order and a thank-you, the customer does not consider the ads
intrusive.
First-time customers are always very important as well as returning
customers. It is good spending all of the time, money and energy on drawing
more first-time visitors to your web sites however there must be relevant and
vital information that will keep them revisiting back, And by focusing on the
relationship that has already been established with your current customer base,
you can earn far bigger profits by their referral.
As It is easier to sell to
existing customers because you have already cultivated a relationship with them
only If your product or service lived up to your promise and their expectations,
By giving them good value, excellent customer service, and good cares attention
makes reselling to them easy..
Reward customer loyalty
Be informed of the 20 by 80 rules of thumb that your 20%
customers will be responsible for 80% of your profits. The people you need to
focus your attention on are the potential and existing customers because
purchase from them will reoccur. Show appreciation and offer incentives and
bonus to them. Reward them for being loyal customers and they will continue to
buy from you.
Make your customers more loyal by rewarding them with gift
items, discount or token in every single purchase they made. Findings shows
that people who have made at least one purchase from you will inevitably make another
purchase from you in nearby future if they find or get the kind products or
service them want. A welcoming gesture of thanks after each purchase will also
go a long way. It can sometimes be difficult to get first sale. Therefore as an
entrepreneur you must endeavour to take serious customer relation management
Africa is a fast growing continent
As a continent that embraces technology and welcome online
business development, Africa business is thriving at a positive edge and is
becoming a business hub for international communities. It has a welcoming pace
for online business operations in all facet in that the online users are now
increasing. Africa is growing in area of search advertising as Google trend
reveals that the population of African population engaging in search or
accessing internet uses Google to perform various kind of search in area of
news, celebrities, entertainment, sports and products search.
While most African access the internet
through their mobile device, the online usage is currently increasing and
continue to as thus, with this growth in online and business technology
development you should not be left out in starting an online business.
Africa economy embrace online business
Today online business is really taking edge over traditional
bricks and mortar especially in Africa as it is fast growing. You cannot afford
to be left out in starting an online business, why? Because the business world
trends is changing and as well the basic principles of starting and owning an
online business are becoming simplified with evolving solutions in area of
online business tool kits.
As an aspiring entrepreneur you can easily lay your
hands on the right tools and use it to implement online business of your choice
after a function business model and in a particular niche. If you are already
in the online business for some time you can fine tune your business to be at
positive edge using the tools you have not be using.
One of the sole reason to
start a business is to earn money and to sustain a business it is required you
acclimatize e yourself with the best ways to earn money online not just driving
traffic. Internet houses lots of information and more to activities that can
get you distracted in twinkle of an eye. Social is one other tool that can
easily distort thinking if not careful. You really need to be focus, know what
you are out there for. Used the benefits the internet technology offer to you
advantage. Build a functional business for yourself, create a passive income
funnel, and make money today through digital
technology by starting up an online business.
Starting an online business is easy and becoming more simplified
It’s an assumption that to start an online business can be
very difficult. I believe with what you have read so far, you can begin to see
light at the end of the tunnel. You agree with me that it takes a knowhow to do
it by following basic steps. And by having a blueprint online business model of
your choice handy you can follow the simple step above to start and grow a
successful business online in a chose niche; while cutting out unfruitful steps
and frustration which may arise while starting a business online. Business is a
life time project that guarantees breakthrough into wealth if you persevere;
ultimately you will see result according to the level of smart and hard work
you put.
This is meant for you....Tag:Achieve Your Business Success Goals written by me Abiona Temi powered on BizOnSol.blogspot. I am an experienced IT Professional, Business Technologist and Entrepreneur. You find lots of useful information here in? Kindly share for others to benefit also your comments will be helpful drop a line below. Thanks for reading.
very very informative
ReplyDeleteThanks, if their is any way I could be of help please don't hesitate to ask. I'm always willing to help.
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